Field King – Trusted Manufacturer of Farm Equipment

Field king is a globally renowned manufacturer of farm equipment. Established in 1978, field king is a brand of choice amongst Indian farmers and in 100 other countries. Company’s products includes Rotary tillers, disc harrows, Disc Ridgers, Tyne Ridgers, Tipping Trailers, Spring Loaded Tillers, Power Harrow, Ripper, Box Blade, Terracer Blade, Rotor Seed Drill, Sugar Cane Loader, Rigid Tillers, Land Levellers, Post Hole Diggers, Sub Soilers, Rotary Slashers, Reciprocating Forage Mower, etc. The purpose of client was to increase organic traffic and return of investments. The client was very excited though we successfully gained the trust of client.

Before proceeding further, we faced several challenges in Field king site-

Before coming to us the brand was well established and having a good offline reputation.

Search engine results pages were loaded by huge international brands and its competitors. The site was not so effective and there was duplicacy in content as well as in title tags, meta description and category content. The site was competing with less searchable keywords and kind of keywords which was very difficult to convert into sales and were struggling to rank for longer tail keywords.

The site was not loaded with some of webmaster guidelines.