Field king is a globally renowned manufacturer of farm equipment. Established in 1978, field king is a brand of choice amongst Indian farmers and in 100 other countries. Company’s products includes Rotary tillers, disc harrows, Disc Ridgers, Tyne Ridgers, Tipping Trailers, Spring Loaded Tillers, Power Harrow, Ripper, Box Blade, Terracer Blade, Rotor Seed Drill, Sugar Cane Loader, Rigid Tillers, Land Levellers, Post Hole Diggers, Sub Soilers, Rotary Slashers, Reciprocating Forage Mower, etc. The purpose of client was to increase organic traffic and return of investments. The client was very excited though we successfully gained the trust of client.
Before proceeding further, we faced several challenges in Field king site-
Before coming to us the brand was well established and having a good offline reputation.
Search engine results pages were loaded by huge international brands and its competitors. The site was not so effective and there was duplicacy in content as well as in title tags, meta description and category content. The site was competing with less searchable keywords and kind of keywords which was very difficult to convert into sales and were struggling to rank for longer tail keywords.
The site was not loaded with some of webmaster guidelines.
Due to lacking these things we planned out our campaign goals which included:-
Our strategy and implementations –
The central strategy was after improving site’s quality to focus on content marketing to increase traffic and so that sales revenue will increase.
On site optimization –
URL Structure –
Previously the website had a very simple physical silo structure in place with one category page targeting a wide range of different keywords:
Instead, the site now has category and product pages nestled in very targeted content silos, meaning that each related set of related products has a specific SEO landing page targeting keywords relevant to it:
Page structure and content –
We focused more on updating latest content, title tags and meta tags. We also used key HTML elements like h1 heading tags to target similar keywords around the main keyword.
Link building –
We focused more on getting quality backlinks from high authority websites. For this we focused on content marketing a lot.
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Our selection of keywords proved very beneficial for us. You can estimate by seeing the graph. With in nine months we got first page result of keyords from 25 to 95 keywords.
This also affected our traffic. We got 76% traffic increment in Organic search with in nine month of work.
And we succeeded in getting more than 39% growth in conversion rate.