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When someone is ready to invest, digital should be the first choice
The first month of the year is January and it is that month when everyone sets for enjoying the New Year’s, and people taking some resolution. And, after that people decide to get financially fit in the month of March and April. These two are the most important months of the year as per opening financial investment accounts. When someone opens their first investment account then they talk to the adviser for best options out of many options. This is how people are shopping nowadays. Now, people gathering information and narrowing down the options those changes fundamentally. In this Age of Assist, people expect their shopping experience that will be personal, helpful and frictionless. We want to excavate how do people invest financially on products and services for shopping. These types of people heavily rely on digital marketing and they even making the decision after consulting on online, without having a sign up for an account.
Researching everything digitally
Nowadays, people search for anything on their mobile phones from booking a ticket to browsing for a needle or to learning about anything. Everyone looking for any idea or making any such comparison then one is using only the digital mode of action. Either to make any smaller or bigger kind of activity one can take help from the internet.
When someone comes in the research field then they are also taking help of digital platform and that too in the early days, which sometimes surprised us. This digital platform is two edges sword because few are using it for good cause and few are using it for a bad cause. Many of us are even using this platform for learning tool which are for products and services. Even half of the online investors do not have a brand in mind when they start looking for any products or services. Through some sources, data shows that 86% online search processes, investors spending more than an hour researching online.
Still, some of the internet users want to seal the deal offline. Out of four investors, one prefers to open an account personally that too on phone or in the branch. But, those investors who prefer for offline mode are even heavily influenced by digitally-more than half of the gathered information is from online. They are checking out products or services, contacting customer service and even fixing an appointment at branches.
Meets consumer expectation will show growth
With passing days technology are improving a lot and even advancing in it and even shopping styles are also changing by passing time. The brand’s ability to meet consumer needs and expectation will show its capacity for growth. Strategy for financial service brand means that it embracing the fluidity that too between online and offline shopping behavior and also developing the market strategy.
Nowadays, we are seeing that there is shifting in their strategy that too in financial services brand to account for new consumers. All that is realigning attribution to take into account all touchpoints and conversion channels. All of these are for creating a systematic test and learning roadmap that informs pre as well as post-campaign analysis over time. And, they are for enabling cross channel collaboration and measurement by breaking down organizational silos. All of these shifting mean that consumer behaviors will require some of the bigger changes. But with big changes come with bigger opportunities.