With the help of SEO, small local businesses can kick start their growth. Through SEO, one can not only build brand awareness but can also emphasize on building strong web presence and toil hard to get on top on SERPs where their audience can find their business easily.
1. Diverse opportunities for businesses –
People who are searching for any products / services have higher chances of getting converted to sales and traffic on search engine. According to a statistics from Google, 3.5 billion searches exists per day while nearly 40,000 searches per second.
A case study of a small business (https://www.lyfemarketing.com/smb-seo-results/) shows that it generated over $103,510.98 worth from SEO only in just 5 months.
Moreover, more than 93 percent of search activities are handled by search engine. Therefore, SEO provides large number of disparate opportunities for any kind of business to grow.
2. You can generate quality traffic –
SEO industry is very large worth of $65 billion and this is why SEO is only about relevancy and quality. You cannot provide irrelevant information and hope that people will buy your product or services.
There is no need to push people through advertisement or force them to buy your products / services. Because people are already interested in your products / services and simply you have to put relevant, qualitative and useful information for them.
3. Start your business with low budget –
SEO doesn’t require advertisement and campaigns. SEO is all about content. Providing relevant information about your products or services can help increase your website traffic day by day.
As a fact of the matter, you don’t always need to put effort; once your business got ranked high in search engine then search engines will start promoting your business continuously. It will become like a passive income for you.
4. SEO help in increasing brand awareness and equity –
You can increase your business brand awareness by SEO and search engines will increase your customer attribution points. Attribution points mean that for how long your customers are there on your website. The more hours they be on your business, the more likely they want to buy from you and also become long term customers.
5. You can drive offline sales –
This is one of the amazing benefits for local businesses. There are people who do research first before buying any products or services. Sometimes they are not likely to buy online rather preferring offline. So you don’t have to worry, you would still get customers either way. You can use local SEO to driving local traffic to your store.
6. You can outrank your competitors –
The truth is you are not alone. There are more business owners with same kind of product or services you are providing. And this is one of the amazing opportunity SEO provides i.e., online playing field for businesses. You can still beat your competitors by relying on savvy SEO strategy with great content marketing.
7. You can increase your sales and traffic 2x –
By optimizing your website for mobile you can increase user experience and therefore increase your sales and traffic at 2x rates. About 50 percent of all internet users come from mobile and this is increasing consistently. By optimizing your site for SEO, you are also preparing yourself for the next generation of marketing.
8. You can measure your SEO performance –
With the help of Google Analytics you can measure your SEO performance. You can monitor for which keywords your customers are coming to your site, on which page (related to products / services) they are interested and how you can improve your performance by creating new strategies to improve your website’s traffic and sales revenue.
9. SEO ranking lasts for long time –
Getting ranked high on search engine and getting response from customers take time and patience. SEO is a somewhat long process and it requires building trust. Once you have gained trust of your customers as well as search engines then your website will remain on top of SERPs unless and until you use black hat techniques. Black hat SEO techniques are illegal ways which some businesses use to get on top in easy and quick time, but these rankings do not lasts for long time.